Full Custom Brand Identity — Bespoke Branding Service

✨ Brand Essence

The Full Custom Brand Identity service is for businesses that want their branding created entirely from the ground up.

Rather than adapting an existing design, every part of your identity is developed around your business, audience, goals and personality. From the initial discovery process through to the final handover, we will work together to create a thoughtful, distinctive brand that feels genuinely yours.

🌿 The Experience

Collaborative, strategic and completely tailored.

This service combines clear brand thinking with bespoke creative design. You will have space to explore what makes your business different, how you want to be perceived and what your branding needs to achieve before any visual direction is developed.

The result is not simply a new logo, but a flexible visual identity designed to give your business clarity, consistency and confidence across print and digital platforms.

💡 The Approach

Every custom project begins with discovery.

Before designing, I take the time to understand your business, audience, goals, values and visual preferences. This helps ensure that each creative decision has a clear purpose rather than being based solely on trends or personal taste.

From there, I will create a tailored visual direction covering the mood, colours, typography, graphic style and overall personality of the brand. Once that foundation has been agreed, the full logo suite and supporting identity will be developed.

🎯 Perfect For

This service could work particularly well for:

• New businesses preparing to launch
• Established businesses ready to rebrand
• Businesses that have outgrown a DIY or temporary logo
• Founders who need help clarifying their visual direction
• Service-based businesses
• Product-based brands
• Consultants and coaches
• Creative businesses
• Hospitality and retail brands
• Businesses preparing for investment or expansion
• Founders who want a completely original identity
• Businesses needing a flexible logo system for different uses

This is the best option when you want the design process to begin with your business rather than with an existing premade concept.

💬 Brand Personality

Your finished brand personality will be shaped around your business.

It may need to feel bold and energetic, calm and reassuring, premium and refined, playful and approachable, or something entirely different. The discovery process helps define the qualities your audience should associate with your brand and ensures those qualities are reflected consistently throughout the identity.

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🔍 Brand discovery

Your project begins with a structured discovery process so I can understand both the practical and emotional foundations of your brand.

This includes:

• A pre-project brand questionnaire
• An introductory call of up to 30 minutes
• A 60-minute discovery consultation
• Discussion around your business and its background
• Your target audience
• Your goals and future plans
• Your visual preferences
• The impression you want your brand to create
• Where and how the branding will be used

The questionnaire gives you time to think through the important details before we speak, while the consultation allows us to explore your answers in more depth.

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🧭 Tailored creative direction

Following discovery, I will create a visual direction specifically for your business.

This includes:

• Mood and aesthetic references
• Colour direction
• Typography inspiration
• Graphic style ideas
• Overall brand feel and personality

This stage creates a clear foundation for the identity before the logo suite is developed. It gives us an opportunity to confirm that the creative direction feels right while changes are still easy to make.

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✒️ Bespoke logo suite

Your custom identity will include a flexible suite of logos designed for different layouts, sizes and uses.

This includes:

• Bespoke primary logo
• Secondary logo or alternative layout
• Simplified logo or brand mark
• White logo version
• Monochrome logo version

Having several coordinated versions means your branding can remain consistent across websites, social media, packaging, signage, uniforms, documents and smaller applications where the primary logo may not be practical.

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🎨 Colour and typography

Your identity will include a custom colour palette selected to support the personality and positioning of your business.

You will also receive a considered typography system covering the fonts used across your brand and guidance on how they should work together.

This includes:

• Primary brand colours
• Supporting colours
• Colour references for digital and print use
• Primary typeface
• Supporting typeface or typefaces
• Basic typography hierarchy and usage guidance

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✨ Supporting graphics

Supporting graphic elements will be created to help your brand feel recognisable beyond the logo alone.

Depending on the direction of the identity, these may include:

• Brand motifs
• Simple patterns
• Decorative elements
• Shapes or framing devices
• Illustrative details
• Graphic accents for social media, print or web use

The exact graphics will depend on what best supports your finished brand rather than following a fixed template.

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📖 Brand guidelines

You will receive brand guidelines bringing the identity together in one clear reference document.

These will cover:

• Your logo suite
• Correct logo usage
• Colour palette
• Typography system
• Supporting graphics
• Visual style guidance
• Practical examples where appropriate

The guidelines are designed to help you, your team and any future suppliers use the identity consistently.

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📦 What is included

Your Full Custom Brand Identity package includes:

• Pre-project brand questionnaire
• Introductory call of up to 30 minutes
• 60-minute discovery consultation
• Tailored creative direction
• Bespoke primary logo
• Secondary logo or alternative layout
• Simplified logo or brand mark
• White and monochrome logo versions
• Custom colour palette
• Font selection and typography system
• Supporting brand graphics
• Brand guidelines
• Digital and print-ready files
• Three rounds of amendments
• Final brand handover call
• One selected add-on
• Commercial use and ownership of the final approved identity

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🔄 Amendments

The service includes three rounds of amendments.

Feedback is gathered at key stages of the project so changes can be made thoughtfully and efficiently. Each amendment round should be submitted as one clear set of feedback, allowing the identity to develop without losing the agreed creative direction.

Any work requested outside the agreed project scope or beyond the three included rounds can be quoted separately before additional work begins.

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🧩 Selected add-on

Your package includes one selected add-on to help bring the new identity into practical use.

Available options may include items such as:

• Business card design
• Social media templates
• Printed marketing material
• Presentation template
• Email signature
• Promotional graphic
• Other available add-ons listed by Earth Star

The chosen add-on will be confirmed before the project begins.

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🤝 Final handover

Once the identity has been approved and all files have been prepared, we will have a final handover call.

During this call, I will guide you through:

• The completed logo suite
• Your colour palette
• Your typography system
• Your supporting graphics
• The brand guidelines
• The supplied file formats
• How and where to use the different assets

You will then receive your organised final files for digital and print use.

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🔒 Created exclusively for you

Your custom brand identity is developed specifically for your business and will not be sold or reused as a premade design.

Once the final project has been approved and the agreed payment has been completed, you will receive commercial use and ownership of the finished identity. Any unused concepts or directions created during the development process remain the property of Earth Star Branding unless otherwise agreed in writing.