Polished Shapes — Premade Nail Salon Brand Identity

✨ Brand Essence

Shapely is a premade nail salon brand identity designed for nail professionals who want something pretty, polished and approachable without blending into every other salon.

The soft palette keeps the branding welcoming, while the playful nail-shape logo gives it a distinctive visual idea customers can remember.

🌿 The Vibe

Feminine, friendly and slightly playful.

This identity sits comfortably between a traditional beauty salon and a more creative nail bar. It feels polished enough to attract a broad range of clients while still giving the business an individual edge.

💡 The Concept

The logo is built around five familiar nail shapes, turning one of the most recognisable parts of a nail appointment into the centre of the identity.

Rather than using a hand, nail polish bottle or illustrated fingers, the different silhouettes communicate the service in a cleaner and more unusual way. They also reflect the choice and personality involved in every client’s finished look.

🎯 Perfect For

This identity could work particularly well for:

• Nail salons
• Independent nail technicians
• Home nail studios
• Gel nail specialists
• BIAB nail technicians
• Manicure and pedicure salons
• Nail art businesses
• Mobile nail technicians
• Beauty salons
• Press-on nail brands
• Nail education businesses
• Boutique nail bars

The example business name and service wording will be replaced with details suited to your own nail business.

💬 Brand Personality

Pretty · Playful · Friendly · Polished · Creative · Approachable · Stylish · Modern

🎨 Colour Story

Coral pink, dusty rose, muted mauve and soft grey create a feminine palette that feels sophisticated rather than overly sweet.

Peach, blush and warm cream add softness and warmth, helping the identity feel inviting across salon interiors, social media and printed materials.

Together, the colours appeal to a broad client base while still giving the brand enough personality to stand apart.

📦 Personalisation and package contents

Your business name and tagline will replace the example wording shown across the designs. After purchase, we will discuss the details needed to personalise the identity and prepare your finished brand files.

Your package includes:

• Exclusive premade brand concept
• Business name and tagline changed across the designs
• Primary logo
• White monochrome logo
• Simplified logo using either the logo mark or typography
• Colour palette
• Font selection
• Mini brand guidelines
• Digital and print-ready logo files
• One selected add-on
• One round of minor amendments
• Commercial use and exclusive ownership of the finished identity

🔒 Exclusively yours

Every Earth Star brand identity is sold only once. Once purchased, this design is permanently removed from sale and will never be resold, giving your business a truly exclusive visual identity.