Colour in Motion — Premade Hair Salon Brand Identity

✨ Brand Essence

True Hue is a premade hair salon brand identity created for salons that celebrate every shade, texture and expression of personal style.

Rather than relying on an illustrated face or traditional head of hair, the flowing logo places colour and hair itself at the centre of the identity.

🌿 The Vibe

Warm, expressive and naturally confident.

The brand feels professional enough for a full-service salon while remaining creative and welcoming. Its earthy colours suggest expertise and quality, while the contrasting teal adds a more individual and contemporary edge.

💡 The Concept

Hair salon logos often focus on a woman’s profile, scissors or a full head of flowing hair. This concept strips the idea back to a single abstract lock.

The layered shape can be read as hair, colour ribbons or flowing movement. Its different shades reflect the variety of natural, dyed and creative colours a salon may work with, celebrating hair as the focus rather than one specific type of client.

🎯 Perfect For

This identity could work particularly well for:

• Hair salons
• Independent hairstylists
• Hair colour specialists
• Balayage specialists
• Inclusive salons
• Mobile hairdressers
• Hair extension professionals
• Curly hair specialists
• Colour correction services
• Natural hair salons
• Creative hair studios
• Haircare brands

The example business name and service wording will be replaced with details suited to your own salon or hair business.

💬 Brand Personality

Expressive · Inclusive · Warm · Creative · Professional · Natural · Confident · Versatile

🎨 Colour Story

Golden blonde, warm brunette, deep chocolate and copper reflect a varied spectrum of natural and coloured hair.

Teal provides an unexpected contrast that gives the identity a more contemporary and creative feel, while soft cream keeps the palette balanced and approachable.

Together, the shades create a salon identity that feels inclusive, grounded and confident in its expertise.

📦 Personalisation and package contents

Your business name and tagline will replace the example wording shown across the designs. After purchase, we will discuss the details needed to personalise the identity and prepare your finished brand files.

Your package includes:

• Exclusive premade brand concept
• Business name and tagline changed across the designs
• Primary logo
• White monochrome logo
• Simplified logo using either the logo mark or typography
• Colour palette
• Font selection
• Mini brand guidelines
• Digital and print-ready logo files
• One selected add-on
• One round of minor amendments
• Commercial use and exclusive ownership of the finished identity

🔒 Exclusively yours

Every Earth Star brand identity is sold only once. Once purchased, this design is permanently removed from sale and will never be resold, giving your business a truly exclusive visual identity.